Learn to negotiate, what to say

Discover powerful negotiation techniques for both direct to landlord and agents. Gain confidence and learn the right words to secure favorable property deals for your SA business. From beginners to pros, unlock the key to thriving negotiations.

How to find R2SA properties in the right areas

Identify prime SA properties with expert guidance. With Ultimate SA we reveal insider tips and market insights to make informed property choices. Find lucrative locations and boost your SA success.

Build a sustainable business

Build a team not a job, at Ultimate SA we'll show you how to create a thriving and lasting SA enterprise. Learn proven systems, operational efficiency, and customer-focused strategies. Lay the groundwork for a profitable and sustainable business, for long term success.

Learn with Graham Lindley, your dedicated teacher

Graham's journey began in 2015, he founded 'Prim Short Stays,' which has grown into a thriving SA managing agency with 300+ units across the UK.
• Unique strategies and innovative approach
• Industry leader with 5+ SA brands and 10+ companies
• Also created 'Guestflow,' an advanced software platform to ensure a seamless 5-star guest experience
• Coached multiple brand new R2R/R2SA business owners from 0 units to huge success
• Has proven way to scale in SA
• Key industry partnerships
• Built UK and overseas teams. Now 50+ team members
• Happy family and balanced, healthy life

Get the business skills you need to thrive

The Ultimate SA Business Builder is designed to empower aspiring entrepreneurs and seasoned professionals to excel in the SA market. Participants gain insights into market trends, property acquisition, effective marketing, negotiation and delivering exceptional guest experiences.
Beyond knowledge, Graham provides an exclusive toolkit with templates and systems for efficient property management and revenue optimization. Participants become part of a dynamic community, fostering networking and collaboration opportunities. Enroll today and redefine your potential in serviced accommodation. Graham Lindley will guide you towards unlocking unparalleled success. Ultimate SA is your key to a prosperous future in the booming SA industry.

What's Included?


Modules - Every aspect covered!


Hours of content. Years of knowledge condensed


Training videos & walk throughs


Contracts Included - All the legals you need


Worth of Value

The Course Curriculum

Mindset strength

  • Welcome
  • Are you ready?
  • Mindset required

Where does SA work

  • Where Does SA Work?
  • Who Are Your Customers
  • The Different Property Types
  • Planning Use Guide
  • The Competition And How To Get Around Them
  • Stacking Deals Lets Do This Together
  • Resource Deal Stacking Spreadsheet with Walkthrough Guide

Business setup

  • Setting Up Domains And Bank Accounts
  • SA Business Models To Use
  • SA Business Models Comparisons
  • VAT It's Important.  Preview Video 🡒  
  • Accountants
  • Accountants Software
  • Profit First Principles
  • Company Compliance

Finding deals

  • Lets start finding deals: how & where!
  • Creating win / wins
  • Finding deals - key software to use
  • How to talk to landlords
  • The power of networking
  • Different strategies to make a deal work

Negotiating SA deals

  • How to negotiate with Landlords
  • Working with Agents
  • Advanced negotiations
  • Your proposal and offer
  • Setting up your pipeline
  • Resource Contracts Required

Setting up your SA units

  • How to setup your units
  • Understanding the OTA's
  • Airbnb listings
  • Creating Listings
  • Key points for listings
  • Guest Portal setup and walk through
  • Setting up to take payments
  • Fine tuning for success
  • Facilities and Services
  • Channel managers

Accessing your properties

  • Walk around live units with Graham
  • Accessing the properties
  • Furniture‍
  • Timings and deliveries
  • Photography
  • Adding watermarks to photos
  • Must have safety items

Managing your SA business

  • Building your systems
  • Housekeeping
  • Linen management
  • Storage‍
  • Revenue management
  • Property Compliance

How to scale your SA business

  • Handling guests
  • Specialist agencies
  • Payment Terms‍
  • VIP Service
  • Calls and call answering
  • Direct bookings
  • Outsourcing
  • FAQ's
  • Communication done the right way
  • Complaint resolution
  • Deposits
  • Incident handling
  • How to avoid parties and problem guests

Keeping momentum, Building a winning team

  • Building your systems
  • Who to hire
  • Job listings
  • Interview process
  • Hiring housekeepers
  • Sending a job offer
  • Team management

By the end of the 4-week course...

Negotiate Like a Pro: Master SA deal-making with confidence, securing favorable terms to boost your profitability.

Strategic Property Selection: Identify high-demand areas, ensuring your SA properties attract a steady flow of guests.

Solid Business Setup: Establish a strong foundation for your SA venture, covering legal, financial, and operational essentials. R2SA & Management!

Efficient Deal Sourcing: Discover insider methods to find and evaluate lucrative SA property deals effectively.

Create Exceptional SA Spaces: Transform properties into 5-star accommodations, captivating guests for stellar reviews.

Build a Memorable Brand: Craft a compelling SA brand identity and online presence to attract and retain more guests.

Financial Strategies: Access funding options and financing techniques for acquiring and growing your SA portfolio.

Effective SA Management: Streamline operations & guest experiences, we show you all the systems & processes you need.

"Having known Graham for a number of years I can vouch professionally for his successes in business and property, specifically serviced accommodation and personally in his values, his approach and his genuine credibility for helping others on their journey within our community and across the property industry"

Dan Hill - Amazon Bestseller & Founder PPN UK: UK's highest rated Business in Property training Programme

"When I want to learn any strategy or business I look for the best to learn from, so when I wanted to build up all the knowledge in SA I went to Graham. As soon as he helped me I know if we were to put an SA training program together then I wanted him to lead it. this is why we have teamed up to bring you the Ultimate SA business builder training program, taking you from complete beginner to a 6 figure SA business in 90 days."

Mark Fitzgerald - host of industry leading podcast 'Property Unleashed', Official Property Investor Network trainer, speaker and host of the Great North PIN

Any Questions?

How long is the course?
When does the next intake start?
I'm not sure if this course is suitable for me?
How long do I have to complete the course?
More Questions? Book a 30m chat now

It's Time to Start Your SA Success Story

Business Builder
1 day Training


Get access to the one day training we provided via zoom - we cover all aspects of starting and succeeding in SA.

Buy Now
  • Full access to the  whole day recording
  • Lightweight deal stacking spreadsheet
  • Questions from attendees answered
  • Every aspect of the modules covered high level
  • Perfect entry level to see the training style on offer
  • Affordable Investment: Access high-level SA training without breaking the bank. This 1-day webinar offers exceptional value at a fraction of the cost of the full course.
  • Convenient On-Demand Access: Gain full access to the entire day's recording, allowing you to revisit the material at your convenience, reinforcing your learning.
  • No-Obligation Learning: Try out the 1-day webinar without a long-term commitment. If you decide to pursue further training, you can explore the full course at your own pace.

Business Builder
Full Course


This is the best value price & is available for a limited time only.
Soon £2497.

Get Access Now

You can get started today for as little as £270.00 per month over 6 months.

Pay Monthly
  • This is the best way to work with Graham And Mark
  • All the tools and resources you need to build an SA Business in 90 days
  • All the Contracts and Terms and conditions you need worth over £5k are in here for you
  • Build confidence in your SA business and securing deals
  • Group coaching calls via zoom twice per month
  • Your road map to success
  • Build your SA business in simple steps following the tutorials and resources that you will have access to
  • Bonus of Facebook lives and Accountability mentoring
  • Helpful templates and resources
  • All course updates for free
  • 1 day training webinar included for free
  • 14 Day money back guarantee, if you are not 100% satisfied with the training we will refund you the total fee, so not risk for you

Advanced 1:1 Coaching


This is an application only programme designed to take you and your business to the next level

Limited intakes, apply now by clicking below

Join Waiting List
  • Dedicated focussed time from Graham
  • Really learn what it takes to grow a great, scalable business that can run without you with only A-player team members
  • Learn how Graham successfully runs x5 six figure businesses while enjoying life and family time
  • Build confidence and certainty
  • Proven track record of success
  • Your road map to planned growth thats right for you, whether thats 25 units or 250+
  • Connection to all of Graham's high value black book of contacts and professionals
  • Learn the most advanced business efficiencies
  • Every resource we use across our businesses, access all our SOP's
  • Access to the Business Builder Full Course
  • 14 Day money back guarantee, if you are not 100% satisfied with the training we will refund you the total fee, so not risk for you

Money Back Guarantee (makes this a no-brainer)
The Ultimate SA business builder course has a full 14-DAY MONEY BACK GUARANTEE. (If for any reason you don't think it provides great value just contact us within the first 14 days for a full no quibble refund)

More Praise From our Students

5 Star Rating

"The ultimate serviced accommodation business builder training with Graham and Mark? It has truly been a game-changer for me and my business. From the moment I joined, I was blown away by the wealth of knowledge and expertise they shared."

5 Star Rating

"I have 3 deals from starting my serviced accommodation business and implementing everything I have learned from this training program and the help on the group coaching calls has helped with increased bookings, higher customer satisfaction, and ultimately, a substantial boost in revenue. Best training I have ever had, thank you Graham and Mark."

5 Star Rating

"The best SA training out there in my opinion.Graham has a unique ability to break down complex concepts and strategies into simple, actionable steps. The training is incredibly comprehensive, covering everything from finding the perfect property to maximizing profits through effective marketing and customer service, it’s all there and the coaching and support is invaluable too. Best decision ever, thank you."

5 Star Rating

"What truly sets this program apart is the mentorship provided by the incredible team behind it. Their dedication to our success is unwavering. They are always available to answer questions, provide guidance, and share their expertise. Their commitment to our growth is truly inspiring. This is the only Sa training you need to be successful."

5 Star Rating

"For me what truly sets this training apart is the level of support and guidance you receive. Graham and Mark are not only exceptional trainers but also incredible mentors. They genuinely care about your success and go above and beyond to ensure you have all the tools and resources you need succeed. Add the training and coaching on top and this is the best place to be."

5 Star Rating

"From the moment I joined, I was welcomed into a community of like-minded individuals who shared the same passion and drive for success. The level of support and coaching within the program is unparalleled. It's like having a team of cheerleaders by your side, rooting for your every success."